Mooi Shop
三
年前，阿瑟•杨(Arthur Yung)和艾丽卡•陈(Erica Chan)去柏林度假，见到一个做二手古董家具的朋友，两人决定回香港开一家“魔椅店”(Mooi Shop)。阿瑟•杨说，我们满怀热情，一切就这么开始了。他和合伙人艾丽卡•陈如今都依然在广告业工作。魔椅店位于铜锣湾(Causeway Bay)一条僻静的街巷中，销售20世纪50年代到70年代生产的丹麦和德国家具及配件。杨说，每天店里只有五到十个客人光顾——但每个人都抱着一颗热忱的淘宝之心。魔椅店有个博客和展示照片的网站，上面有914张库存商品的照片。杨说，我们的很多顾客都是先到网站上浏览，然后跟我们联系。
魔椅店的怀旧美学 最近流行的"六十年代风"十分吻合，这一风尚与热播电视剧《广告狂人》(Mad Me)是分不开的。
杨说，来店里的人不会说，我是因为看了《广告狂人》才来买东西的。但这部电视剧里展示的六十年代家具真的非常好看。
哪些货品卖得好：大橱柜和躺椅。杨说，这些家具在样式和形状上与现代家具有很大区别，其工艺如今已经很少见了，因为现在的东西都是生产线下来的。
哪些卖得不好：一些怀旧小玩意儿，比如老式照相机和塑料椅。杨说，塑料经不起岁月的侵蚀，会褪色，出现一些小裂纹。人们一般都买具有投资 值的家具。
最物超所值的货品：大多数丹麦古董家具都是用高质量的实木手工制作而成的——杨说，所以这些宝贝才能保存那么久。如果保养得当，实木家具经过岁月的洗礼后更显魅力。
选购窍门：杨建议顾客自己做些研究工作，因为店里的二手家具中可能藏着一些宝贝。杨说，我们往往买下一件家具后，会做进一步的研究，挖掘出家具背后的一些故事或历史来。
下一个趋势：20世纪60年代到70年代的巴西古董家具。杨说，它们具有强烈的南美风格，又受欧洲审美情趣的影响，在亚洲地区尤为少见。
Cathy Yan
（本文版权归道琼斯公司所有，未经许可不得翻译或转载。）
Three years ago, Arthur Yung and Erica Chan went on vacation to Berlin, met a mutual friend who deals vintage furniture and decided to open Mooi Shop back in Hong Kong. 'We had the passion, so that's how things started off,' says Mr. Yung, who along with his co-owner Ms. Chan, still works in the advertising business.
The shop, which sells Danish and German furniture and accessories from the 1950s to the 1970s, sits on a dead-end side street in Causeway Bay. Mr. Yung says only five to 10 people visit the shop each day—but they come armed with expectations. Mooi Shop has a blog and photo site with 914 pictures of its inventory. 'A lot of our customers will look online first, go through everything and then contact us,' says Mr. Yung.
The shop's vintage aesthetic is in line with the recent trend of '60s fashion, spurred in part by the popular television show 'Mad Men.'
'No one really comes into the shop and tells us 'because of 'Mad Men' we're buying this,'' says Mr. Yung. 'But they make it look so good in the show.'
What's selling: Large cabinets and lounge chairs. They tend to be very different in style and shape compared with modern furniture, and the workmanship is uncommon now that everything is made in a production line, Mr. Yung says.
What's not: Vintage accessories like old cameras and plastic chairs. 'Plastic doesn't age well; the color fades and the cracks are visible,' says Mr. Yung. 'People tend to buy investment pieces [instead].'
Bargain buy: Most vintage Danish furniture pieces are handmade and created from high-quality solid wood—'that is a reason why these treasures are still around these days,' says Mr. Yung. With good care, the wood ages nicely.
Shopping tip: Do your research, Mr. Yung says—some vintage pieces in a shop may be hidden treasures. 'Often, we will buy a piece and with further research, find out some story or history behind the piece,' he says.
Next trend: Vintage Brazilian furniture from the 1960s and '70s. 'They have strong South American and European influences; they are even rarer in this part of the world,' says Mr. Yung.
Cathy Yan
The shop, which sells Danish and German furniture and accessories from the 1950s to the 1970s, sits on a dead-end side street in Causeway Bay. Mr. Yung says only five to 10 people visit the shop each day—but they come armed with expectations. Mooi Shop has a blog and photo site with 914 pictures of its inventory. 'A lot of our customers will look online first, go through everything and then contact us,' says Mr. Yung.
The shop's vintage aesthetic is in line with the recent trend of '60s fashion, spurred in part by the popular television show 'Mad Men.'
'No one really comes into the shop and tells us 'because of 'Mad Men' we're buying this,'' says Mr. Yung. 'But they make it look so good in the show.'
What's selling: Large cabinets and lounge chairs. They tend to be very different in style and shape compared with modern furniture, and the workmanship is uncommon now that everything is made in a production line, Mr. Yung says.
What's not: Vintage accessories like old cameras and plastic chairs. 'Plastic doesn't age well; the color fades and the cracks are visible,' says Mr. Yung. 'People tend to buy investment pieces [instead].'
Bargain buy: Most vintage Danish furniture pieces are handmade and created from high-quality solid wood—'that is a reason why these treasures are still around these days,' says Mr. Yung. With good care, the wood ages nicely.
Shopping tip: Do your research, Mr. Yung says—some vintage pieces in a shop may be hidden treasures. 'Often, we will buy a piece and with further research, find out some story or history behind the piece,' he says.
Next trend: Vintage Brazilian furniture from the 1960s and '70s. 'They have strong South American and European influences; they are even rarer in this part of the world,' says Mr. Yung.
Cathy Yan
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