汽车制造商正在就汽车即用即付(pay-as-you-go)计划展开试验，以吸引较为年轻的消费群体，因为新一代消费者从小依赖手机，而对购买汽车的态度日渐冷淡。
标致雪铁龙(PSA Peugeot Citroën)与戴姆勒(Daimler)均在尝试类似计划，允许消费者提前、或在月底根据使用次数付费。
在某些情况下，上述计划将汽车合用与部分所有权结合了起来，并让汽车公司自己对老式短期租赁交易重新包装。
标致去年在4个法国城市推出了一项计划，允许消费者购买"移动单位(mobility unit)"，根据该计划，消费者可以短期租赁汽车、小型摩托车甚至自行车。
这家法国汽车制造商计划于今年晚些时候，将其"标致移动单位(Mu by Peugeot)"计划扩展至柏林、伦敦及其它欧洲城市。
标致规划与营销策略部主管帕斯卡•菲亚德(Pascal Feillard)表示："主要问题在于，这些趋势背后是否存在一个真正的市场，以及我们汽车制造商是否能赚钱。"
日本、德国及其它发达市场的民意调查给这一趋势提供了证据。调查显示，相对于老一辈人最为珍视的财产——汽车，"年轻一代"消费者更看重手机。
戴姆勒正在德国乌尔姆和美国德州奥斯汀试行一项"按需供车"计划。根据该项目，消费者可以租用迷你汽车，然后用驾照中的芯片打开车门，将车停放在市中心的任何公共空间，过后再付账。
这家德国汽车制造商表示，它已经为那些想移动、但不想购买汽车的城市人群，研究出了"移动概念"。
戴姆勒表示，在乌尔姆，该计划自去年推出以来，租赁次数已达到25万次。
汽车制造商转向"移动"产品的举动，与电动车技术的发展相符。假以时日，这种发展会推动汽车的使用与支付方式向手机靠拢。
美国公司Better Place正在以色列、丹麦、日本及其它地区修建电动车电池充电基础设施。它计划按照里程数向客户收取服务费。
译者/何黎
http://www.ftchinese.com/story/001032517
Carmakers, faced with a new generation of consumers weaned on mobile phones and cooling towards car ownership, are experimenting with pay-as-you-go schemes for vehicles to attract a younger market.
PSA Peugeot Citroën and Daimler are both piloting programmes allowing consumers to pay for individual trips either ahead of time or at the end of the month.
The schemes mix car sharing with partial ownership in some cases and repackaging old-fashioned short-term rental deals through the car companies themselves.
Peugeot last year launched a scheme in four French cities that allows customers to buy "mobility units" with which they can rent cars, scooters and even bicycles on a short-term basis.
The French carmaker plans to expand its "Mu by Peugeot" programme to Berlin, London and other European cities later this year.
"The main question is whether there is a real market behind these trends, and whether we as car manufacturers can make money," said Pascal Feillard, Peugeot's head of foresight and marketing intelligence.
The trend has been reinforced by polls in Japan, Germany and other developed markets that found "Generation Y" consumers value mobile phones more than they do cars – still the most prized possession of many older people.
Daimler is testing a "cars on demand" programme in Ulm, Germany and Austin, Texas under which drivers pay for trips in minicars that they can unlock with a chip in their driver's licence, park in any public space in the city centre, and be billed for later.
The German carmaker said it had developed the "mobility concept" for people in cities who want to be mobile without owning a car.
In Ulm, the company says the scheme has clocked about 250,000 rentals since its launch last year.
The move into "mobility" products by carmakers coincides with advances in electric-car technology that, in time, may see cars used and paid for more in similar ways to mobile phones.
Better Place, a US company building recharging infrastructure for electric cars in Israel, Denmark, Japan, and elsewhere, plans to bill customers for its services by the mile.
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