为制造商和批发商牵线搭桥的顶级在线服务商阿里巴巴(Alibaba.com)周二夜间宣布了今夏以来的第二宗美国并购,这是该公司在全球最大经济体扩大地盘的1亿美元计划的一部分。
总部位于中国杭州的阿里巴巴将收购加州的Auctiva,收购价格没有透露。Auctiva股东人数有限,销售帮助企业在拍卖网站Ebay发布产品列表的工具。
Auctiva的盈利模式与阿里巴巴6月收购的另一家美国公司Vendio类似。但阿里巴巴首席执行官卫哲(David Wei)表示,Auctiva规模更大,每年处理约50亿美元商品,而Vendio为20亿美元。
卫哲表示,在他为美国并购和扩建美国供应商平台AliExpress.com制定的1亿美元预算中,“仍有很大空间”。“我将尽快花费这笔资金,”他在一次采访中表示,“我们致力于实现这一目标。”
Vendio和Auctiva 都将继续独立经营,但业务将从提供自动列表和运输保险等功能扩大到与亚洲供应商对接。其它决定将交给Auctiva的出售者兼首席执行官杰夫•斯克里克特(Jeff Schlicht);他已表示将留在阿里巴巴。
卫哲表示,两家公司都应有利于阿里巴巴接触更多Ebay卖家,其中99%的卖家在网下寻找货源。
他表示,通过把他们与互联网上的供应商商户联系起来,批发商可以更可靠地获得商品并节约资金。他表示,长期而言,他的“梦想”是能够从批发商数据中分析销售趋势,并就哪些商品热门为他们提供建议。
译者/梁艳裳
http://www.ftchinese.com/story/001034309
Alibaba.com, the top online service matching manufacturers and wholesalers, on Tuesday night announced its second US acquisition this summer as part of a $100m plan to boost its presence in the world’s largest economy.
The company based in Hangzhou, China, paid an undisclosed amount to buy Auctiva, a closely held California company that sells tools to help businesses list their offerings on auction site Ebay.
Auctiva’s profitable model is similar to that of Vendio, another US company that Alibaba bought in June. But Auctiva is larger, processing about $5bn in goods annually versus $2bn at Vendio, said Alibaba chief executive David Wei.
Mr Wei said that there was “still a lot of room” within the $100m he has budgeted for American acquisitions and the US build-out of supplier platform AliExpress.com. “I will spend it as soon as possible” he said in an interview. “We are committed to making this happen.”
Both Vendio and Auctiva will continue to operate as independent brands, but will expand from offering functions including automated listings and shipment insurance to providing connections to suppliers in Asia as well. Other decisions will be left to Auctiva’s seller and chief executive, Jeff Schlicht, who said he would remain at Alibaba.
Mr Wei said both units should help Alibaba reach more Ebay sellers, 90 per cent of whom source their wares offline.
By connecting them to suppliers storefronts on the internet, he said the merchants can get a more reliable stream of goods and save money. In the long term, Mr Wei said his “dream” was to be able to analyse sales trends from merchant data and advise them on what items might be hit products.
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