谷
歌公司(Google Inc.)一直在谨慎地关注着社交网站Facebook的崛起，目前这两家网络公司将他们的竞争延伸到一个新领域：争夺本地企业的广告支出。周三Facebook宣布推出Facebook Places，借助这一服务用户可以在线互相告知他们目前的具体位置。目前提供本地信息和广告的网络服务越来越多，Facebook Places的推出为Facebook在这一业务领域拥有自己的一片天地铺平了道路。
Jason Schneider
在Facebook Places推出前，去年9月谷歌已推出了自己的Google Places。谷歌的这一服务帮助商户建立自己的网页，并在网页上显示它们的位置、所处街道的景象、客户对服务或商品的评价，无论它是Joe's Pizza还是干洗店，都能使用这项服务。商家还可以通过自己的Google Place网页打广告。
通过这些定位服务，谷歌和Facebook都想整理和提供学校、公园以及数千万个当地商户的位置信息。这两家公司都希望商户做在线广告，并向潜在目标客户的手机即时发送广告，无论这些手机用户身在何处。
Facebook Places的推出使谷歌和Facebook的竞争升温。谷歌因销售列在网络搜索结果旁边的相关广告而兴旺起来，因越来越多的网络用户可以依赖他们在Facebook上的朋友(而不仅是谷歌)来查找内容或产品，谷歌正面临着Facebook的挑战。五亿Facebook用户创造的大多数内容用Google是搜索不到的。
据知情人士说，谷歌一直在努力开发一种社交网络服务，以与Facebook的类似服务展开竞争。
目前这两家公司都在争夺本地企业的广告费。迄今只有一小部分本地企业做在线广告。但Facebook首席执行长扎克伯格(Mark Zuckerberg)周三在接受采访时说，本地市场“空间巨大”。
地方媒体咨询企业BIA/Kelsey估计，那些雇员人数为100人或更少的中小型企业，它们2009年在所有形式的美国本地广告上共计花费了350亿至400亿美元。
扎克伯格承认，Facebook和谷歌将展开小小的竞争。
针对Facebook Places的推出，谷歌措辞礼貌。谷歌负责产品管理的副总裁汉克(John Hanke)说，我们永远欢迎帮助人们获得他周围信息的其他工具。
并非只有谷歌和Facebook两家企业关注Place业务。提供微博服务的Twitter Inc.今年稍早推出了Twitter Places，用户可以广播或以“发贴子”的方式通知其他人他们现在的位置，包括商户所在位置。随着时间的推移，Twitter料将努力联合本地商户通过连接Twitter Places功能，向用户兜揽生意。
谷歌去年9月开始为数以百万计的公共场合创建Place页面，其中包括商户。联系谷歌的企业可以申请一个Place网页，对于该网页上的内容拥有更多控制权。他们还可以看到访问他们网页的谷歌用户的背景，并向谷歌搜索和地图服务的用户发布他们的服务广告。
汉克说，去年以来，400多万家商户申请了Place网页，“数千”家企业已为他们的广告每天大约支付1美元。他补充说，大约20%的谷歌搜索问题集中于本地。据comScore Inc.称，上月超过100亿个问题是通过谷歌来搜索答案的。
目前Facebook要求企业在它的网站上创建Place网页，并鼓励他们向用户做自己产品的广告。另外Facebook允许用户通过自己的手机在公共场合“签到”，从而经由Facebook通过全球定位系统(GPS)和其他方式确定自己的位置。“签到”使人可以通过他们的社交网络通知朋友，比如说，他们正在酒吧呢。
Amir Efrati
通过这些定位服务，谷歌和Facebook都想整理和提供学校、公园以及数千万个当地商户的位置信息。这两家公司都希望商户做在线广告，并向潜在目标客户的手机即时发送广告，无论这些手机用户身在何处。
Facebook Places的推出使谷歌和Facebook的竞争升温。谷歌因销售列在网络搜索结果旁边的相关广告而兴旺起来，因越来越多的网络用户可以依赖他们在Facebook上的朋友(而不仅是谷歌)来查找内容或产品，谷歌正面临着Facebook的挑战。五亿Facebook用户创造的大多数内容用Google是搜索不到的。
据知情人士说，谷歌一直在努力开发一种社交网络服务，以与Facebook的类似服务展开竞争。
目前这两家公司都在争夺本地企业的广告费。迄今只有一小部分本地企业做在线广告。但Facebook首席执行长扎克伯格(Mark Zuckerberg)周三在接受采访时说，本地市场“空间巨大”。
地方媒体咨询企业BIA/Kelsey估计，那些雇员人数为100人或更少的中小型企业，它们2009年在所有形式的美国本地广告上共计花费了350亿至400亿美元。
扎克伯格承认，Facebook和谷歌将展开小小的竞争。
针对Facebook Places的推出，谷歌措辞礼貌。谷歌负责产品管理的副总裁汉克(John Hanke)说，我们永远欢迎帮助人们获得他周围信息的其他工具。
并非只有谷歌和Facebook两家企业关注Place业务。提供微博服务的Twitter Inc.今年稍早推出了Twitter Places，用户可以广播或以“发贴子”的方式通知其他人他们现在的位置，包括商户所在位置。随着时间的推移，Twitter料将努力联合本地商户通过连接Twitter Places功能，向用户兜揽生意。
谷歌去年9月开始为数以百万计的公共场合创建Place页面，其中包括商户。联系谷歌的企业可以申请一个Place网页，对于该网页上的内容拥有更多控制权。他们还可以看到访问他们网页的谷歌用户的背景，并向谷歌搜索和地图服务的用户发布他们的服务广告。
汉克说，去年以来，400多万家商户申请了Place网页，“数千”家企业已为他们的广告每天大约支付1美元。他补充说，大约20%的谷歌搜索问题集中于本地。据comScore Inc.称，上月超过100亿个问题是通过谷歌来搜索答案的。
目前Facebook要求企业在它的网站上创建Place网页，并鼓励他们向用户做自己产品的广告。另外Facebook允许用户通过自己的手机在公共场合“签到”，从而经由Facebook通过全球定位系统(GPS)和其他方式确定自己的位置。“签到”使人可以通过他们的社交网络通知朋友，比如说，他们正在酒吧呢。
Amir Efrati
Google Inc. has warily watched the rise of social-networking site Facebook Inc. Now the Internet companies are bringing their rivalry to a new area: the race for local business-ad dollars.
On Wednesday, Facebook announced an initiative called Facebook Places, which allows its users to share their physical locations online. It paves the way for the start-up to become a player in the growing Web business of supplying local information and advertising.
The rollout of Facebook Places follows the launch of Google Places last September. Google Places offers up Web pages dedicated to individual businesses, showing where they are located, street-level images, and customer reviews of services or products, be it Joe's Pizza or the dry cleaner. Businesses can also advertise through their Google Place pages.
With these location services, both Google and Facebook are attempting to organize and provide information about any location, including schools, parks, and tens of millions of local businesses. And both want businesses to advertise online and potentially target ads in real-time to users of mobile devices, right where they are.
The launch of Facebook Places ratchets up the competition between Google and Facebook. Google, which thrived by selling relevant ads alongside its Internet-search results, faces challenges from Facebook as more Web users could rely on their Facebook friends -- not just Google -- to discover content or available products. Much of the content generated by Facebook's 500 million users is also invisible to Google's search engine.
Google has been scrambling to develop a social-networking-type service to rival Facebook's, people familiar with the matter have said.
Now they are both after local-ad dollars. So far, only a fraction of local businesses advertise online. But in an interview Wednesday, Facebook Chief Executive Mark Zuckerberg called the local market a 'big space.'
Overall, small and medium-sized businesses with 100 or fewer employees spent $35 billion to $40 billion in all forms of local advertising in the U.S. in 2009, estimates BIA/Kelsey, a local-media advisory firm.
Mr. Zuckerberg acknowledged that Facebook and Google 'will compete a little bit.'
Google struck a polite tone about Facebook Places. 'We always welcome additional tools that help put people in touch with information about the world around them,' said John Hanke, a Google vice president of product management.
Google and Facebook aren't the only ones fixated on places. Twitter Inc., the microblogging service, earlier this year launched Twitter Places, which allows users to broadcast, or 'tweet,' their location, including at businesses, to followers of their messages. Over time, the company is expected to try to line up local businesses to offer deals to users in connection with the feature.
Google last September began creating Place pages for millions of public places, including businesses. Businesses that contact Google can lay claim to a Place page, gaining more control over the content on the page. They also can see the origin of Google users who visit their page and sign up to advertise their services to users of Google's search and maps.
Since last year, more than four million businesses have claimed a Place page and 'thousands' have paid to advertise for about $1 a day, Mr. Hanke said. He added that about 20% of Google search queries focused on local places. More than 10 billion search queries were executed through Google last month, according to comScore Inc.
Now Facebook is asking businesses to create a Place page on its site and is encouraging them to advertise their products to users. In addition, Facebook is letting users 'check in' at public places using their mobile phones, which can pinpoint their location through GPS and other means. Checking in allows people to notify friends in their social network that they are at a bar, for example.
Amir Efrati
On Wednesday, Facebook announced an initiative called Facebook Places, which allows its users to share their physical locations online. It paves the way for the start-up to become a player in the growing Web business of supplying local information and advertising.
The rollout of Facebook Places follows the launch of Google Places last September. Google Places offers up Web pages dedicated to individual businesses, showing where they are located, street-level images, and customer reviews of services or products, be it Joe's Pizza or the dry cleaner. Businesses can also advertise through their Google Place pages.
With these location services, both Google and Facebook are attempting to organize and provide information about any location, including schools, parks, and tens of millions of local businesses. And both want businesses to advertise online and potentially target ads in real-time to users of mobile devices, right where they are.
The launch of Facebook Places ratchets up the competition between Google and Facebook. Google, which thrived by selling relevant ads alongside its Internet-search results, faces challenges from Facebook as more Web users could rely on their Facebook friends -- not just Google -- to discover content or available products. Much of the content generated by Facebook's 500 million users is also invisible to Google's search engine.
Google has been scrambling to develop a social-networking-type service to rival Facebook's, people familiar with the matter have said.
Now they are both after local-ad dollars. So far, only a fraction of local businesses advertise online. But in an interview Wednesday, Facebook Chief Executive Mark Zuckerberg called the local market a 'big space.'
Overall, small and medium-sized businesses with 100 or fewer employees spent $35 billion to $40 billion in all forms of local advertising in the U.S. in 2009, estimates BIA/Kelsey, a local-media advisory firm.
Mr. Zuckerberg acknowledged that Facebook and Google 'will compete a little bit.'
Google struck a polite tone about Facebook Places. 'We always welcome additional tools that help put people in touch with information about the world around them,' said John Hanke, a Google vice president of product management.
Google and Facebook aren't the only ones fixated on places. Twitter Inc., the microblogging service, earlier this year launched Twitter Places, which allows users to broadcast, or 'tweet,' their location, including at businesses, to followers of their messages. Over time, the company is expected to try to line up local businesses to offer deals to users in connection with the feature.
Google last September began creating Place pages for millions of public places, including businesses. Businesses that contact Google can lay claim to a Place page, gaining more control over the content on the page. They also can see the origin of Google users who visit their page and sign up to advertise their services to users of Google's search and maps.
Since last year, more than four million businesses have claimed a Place page and 'thousands' have paid to advertise for about $1 a day, Mr. Hanke said. He added that about 20% of Google search queries focused on local places. More than 10 billion search queries were executed through Google last month, according to comScore Inc.
Now Facebook is asking businesses to create a Place page on its site and is encouraging them to advertise their products to users. In addition, Facebook is letting users 'check in' at public places using their mobile phones, which can pinpoint their location through GPS and other means. Checking in allows people to notify friends in their social network that they are at a bar, for example.
Amir Efrati
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