2010年8月23日

《唐山大地震》太催泪 香港影院发纸巾 Get Out Your Hankies!

唐山大地震》一片的香港发行商确信,电影观众们正在翘首以待这部催人泪下的史诗大片,这部影片讲述了一个家庭的故事,这个家庭因1976年唐山大地震而四分五裂。

香港的电影制作和发行公司互动传媒亚洲(Media Asia)如此相信《唐山大地震》的“催泪”效果,因此它将在香港一些影院向观看这部影片的观众提供纸巾。互动传媒亚洲说,它已备足了五万包纸巾,这些纸巾将在观众进影院时发给他们。

互动传媒亚洲认为观众们会在影院内洒泪是有理由的。本月早些时候当《唐山大地震》在香港向业内人士试映时,该公司曾向每位观众发放了纸巾。在一个试映现场,有的观众静静地忍住泪水,有的观众在低声啜泣,有的观众则干脆哭了出来,从现场情况看纸巾得到了观众的普遍使用。

而在中国大陆,《唐山大地震》一片的制作公司及大陆市场发行商华谊兄弟公司则没有向观众分发纸巾的计划。所幸它没有这一计划,因为如果《唐山大地震》热映,华谊兄弟要派出的纸巾可能几百万包都不止。但该公司也表示,一些影院可以自行决定是否向观众派发纸巾。

Dean Napolitano
 
 
The Hong Kong distributor of 'Aftershock' is making sure that moviegoers are prepared for the epic tear-jerker about a family torn apart by the devastating 1976 Tangshan earthquake.

Media Asia is so certain there won't be a dry eye in the house that it is providing paper handkerchiefs to audiences at select cinemas in Hong Kong. The Hong Kong film-production and distribution company says it has secured 50,000 packets of tissue, which will be offered to moviegoers as they enter the theater.

Media Asia has reason to believe that audiences will be shedding tears. At industry screenings in Hong Kong earlier this month, the company handed out tissue to everyone in attendance. From the sounds of the quiet sniffling, muffled weeping and downright crying at one screening, it appeared as if the tissue was put to widespread use.

In China, meanwhile, Huayi Brothers, the producer of 'Aftershock' and the movie's distributor on the mainland, doesn't have a similar plan for tissue distribution. That's just as well, since the number of packets could run into the millions if the movie is a hit. But Huayi says that some of the cinemas may decide on their own to hand out tissue for their audiences.

Dean Napolitano
 

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