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行歌手麦当娜(Madonna) 与Iconix Brand Group Inc.组建合资公司，推出了她自己的时装品牌"MG Icon"。根据许可及服务协议，合资公司可以在衣服、鞋子和其他产品中对麦当娜的姓名和个性特点加以利用。麦当娜还同意提供与合资公司品牌的开发和推广有关的创意性服务。
在另一场合，MG Icon与零售商Macy's Inc.达成一份"直接面向零售商"(direct-to-retail)的协议，到返校季时，梅西百货（Macy's）旗下约200家门店和网站都将推出"Material Girl"系列童装。预计这一系列衣服、鞋子、手包和配饰的零售价在12美元到40美元之间。根据进一步的计划，系列产品中还将包括香水，并扩大到更多的梅西百货门店。梅西百货还将可以与这家合资公司推出新的品牌。
Iconix是一家品牌经营公司，旗下品牌包括Candie's和Roca Wear，去年该公司在美国开展了五项新的"直接面向零售商"的合作，同时延续了四项这类合作。MG Icon也由麦当娜的经理人奥西尔尼(Guy Oseary)控制，将拥有收购品牌的能力。
Tess Stynes
Pop singer Madonna is launching her own fashion brand, MG Icon, as part of a joint venture with Iconix Brand Group Inc.
The license and services agreement allows for the use of Madonna's name and personality in connection with apparel, footwear and other products. The entertainer agreed to provide creative services related to development and promotion of the venture's brands.
Separately, MG Icon reached a direct-to-retail agreement with Macy's Inc. for the 'Material Girl' junior collection set for introduction during the back-to-school season at about 200 Macy's stores and online. The collection of apparel, footwear, handbags and jewelry is expected to retail at $12 to $40. Growth plans include fragrance as well as expansion into additional Macy's stores. Macy's will be able to launch additional brands with the joint venture.
Iconix, a brand manager whose holdings include Candie's and Roca Wear, launched five direct-to-retail partnerships in the U.S. last year, while renewing four. MG Icon, also controlled by Madonna's manager, Guy Oseary, will have the ability to acquire brands.
Tess Stynes
The license and services agreement allows for the use of Madonna's name and personality in connection with apparel, footwear and other products. The entertainer agreed to provide creative services related to development and promotion of the venture's brands.
Separately, MG Icon reached a direct-to-retail agreement with Macy's Inc. for the 'Material Girl' junior collection set for introduction during the back-to-school season at about 200 Macy's stores and online. The collection of apparel, footwear, handbags and jewelry is expected to retail at $12 to $40. Growth plans include fragrance as well as expansion into additional Macy's stores. Macy's will be able to launch additional brands with the joint venture.
Iconix, a brand manager whose holdings include Candie's and Roca Wear, launched five direct-to-retail partnerships in the U.S. last year, while renewing four. MG Icon, also controlled by Madonna's manager, Guy Oseary, will have the ability to acquire brands.
Tess Stynes
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