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国电子商务巨头阿里巴巴集团(Alibaba Group)携手微软(Microsoft Corp.)，欲推出全新网络搜索网站，此举可能会向中国搜索市场的龙头老大百度(Baidu Inc.)发出挑战。
Reuters
阿里巴巴总裁马云。
Etao网站上搜索结果的显示依次是：首先会出现包括图片和产品价格在内的淘宝列表，然后是这些产品相关网站的链接，再接下来是微软Bing搜索引擎找到的信息网站和网络搜索结果。
阿里巴巴和微软均证实，Etao现在处于公开测试阶段，但拒绝做出更多评论。雅虎发言人拒绝对Etao置评，不过她补充说，雅虎并不插手雅虎中国的业务。
阿里巴巴与雅虎的紧张关系加剧之际，前者推出新搜索网站可能会进一步削弱雅虎在阿里巴巴业务运营中的作用。另外，雅虎已停止研发自己的搜索技术，开始采用微软的Bing搜索引擎。
谷歌公司(Google Inc.)决定停止与北京审查当局合作并将其中文网站移至香港后，百度在中国搜索市场的优势开始扩大。
中国国内仍旧可以上谷歌的搜索网站，但跟其它海外网站一样，中国的防火墙技术有时会中断谷歌的搜索服务。百度和谷歌拒绝对Etao置评。
除阿里巴巴外，腾讯控股有限公司(Tencent Holdings Ltd.)等其它中国公司也已进入网络搜索市场。不过这些公司的市场份额极其微小，在其后盾强大的Etao等竞争对手迎头赶上百度之前，它们的市场份额在一段时期之内很可能会保持不变。
北京研究公司易观国际(Analysys International)的数据显示，今年上半年，中国在线搜索市场收入为人民币46.2亿元(合6.92亿美元)，较上年同期增长45%。
易观国际的数据显示，淘宝是目前中国最大的电子商务网站，截至今年第二季度，淘宝受理的电子商务交易在中国所有电子商务交易中的比例高达75%。淘宝希望今年其受理的电子交易额增加一倍，达到人民币4,000亿元。
Etao投入使用，这使雅虎的中国网站被进一步边缘化，该网站由阿里巴巴负责运营，其市场份额在阿里巴巴的监管之下已从2005年的21%下降到不足1%。
阿里巴巴已同意收购搜狐公司(Sohu.com Inc.)旗下搜狗搜索业务的部分股权。搜狐首席技术长王小川说，搜狐正就向Etao提供搜索技术的事宜与阿里巴巴谈判。
据易观国际的数据，截至第二季度，百度与谷歌占中国搜索市场的收入份额分别是70%和24.2%。
北京市场战略公司沃尔夫亚洲集团(Wolf Group Asia)首席执行长沃尔夫(David Wolf)说，Etao要发挥影响力还需时日，我认为它现在还不具备立即替代百度的实力。
尽管如此，沃尔夫说，Etao是微软的倾力之作。微软目前仍对Etao进行测试，其市场收入份额并不大。
Etao这个中国版的微软Bing搜索网站没有微软的广告，相反却有百度的广告，借以赢得广告收入份额。截至周二，在Etao网站上用中文输入“波鞋”和“电脑桌”等关键词后，Etao显示的搜索结果并无广告。
Loretta Chao
（本文版权归道琼斯公司所有，未经许可不得翻译或转载。）
http://cn.wsj.com/gb/20101013/atc110832.asp?source=newsletter
Big Chinese electronic-commerce company Alibaba Group has joined with Microsoft Corp. to create a new Web-search site -- a move that could challenge Baidu Inc.'s dominance of China's search market.
Alibaba Group, of which Yahoo Inc. owns a roughly 40% stake, launched a beta version of a website called Etao on Saturday, aimed at driving traffic to Alibaba's retail website, Taobao.com.
Search results on Etao are displayed in several groups. Taobao listings, including images and product prices, appear first. Those are followed by links to related online forums. Next come informational websites and Web search results provided by Microsoft's Bing search engine.
Alibaba and Microsoft confirmed that Etao is in public, or beta, testing, but declined further comment. A Yahoo spokeswoman declined to comment on the new search site. She added the company doesn't have operational control over the Yahoo China business.
The move, which comes amid heightened tensions between Alibaba and Yahoo, could further reduce Yahoo's role in Alibaba's operations. It also comes as Yahoo has stopped developing its own search technology and adopted Microsoft's Bing.
Baidu's dominance of China's search market has grown in the wake of Google Inc.'s decision to stop cooperating with Beijing's censorship regulations and to move Google's Chinese website to Hong Kong.
Google's search sites are still accessible from within China, but like other overseas sites, its services are sometimes interrupted by China's firewall technology. Baidu and Google declined to comment on Etao.
Besides Alibaba Group, other Chinese companies, such as Tencent Holdings Ltd., have moved to enter the Web-search market, as well. But their presences are minimal and it is likely to be some time before even strongly supported rivals like Etao can catch up with Baidu.
Revenue in China's online search market was valued at 4.62 billion yuan ($692 million) in the first half, up 45% from a year earlier, according to Beijing research firm Analysys International.
Taobao is the biggest e-commerce website in China, handling 75% of e-commerce transactions as of the second quarter, according to Analysys International. Taobao expects to double the value of transactions done through its website to 400 billion yuan this year.
The operation of Etao further marginalizes Yahoo's Chinese website, which is operated by Alibaba Group and has seen its market share drop to less than 1%, from 21% in 2005, under Alibaba's supervision.
Alibaba Group has agreed to purchase a stake in Sohu.com Inc.'s Sogou search business. Sohu Chief Technology Officer Wang Xiaochuan said Sohu is talking with Alibaba about providing search technology for Etao.
According to Analysys International, Baidu had 70% and Google had 24.2% of search-market revenue in China as of the second quarter.
David Wolf, chief executive of Wolf Group Asia, a Beijing-based marketing-strategy firm, said it will take time for Etao to gain traction. 'I don't think they're in a position to displace Baidu anytime soon,' he said.
Still, Mr. Wolf said the deal is 'a coup for Microsoft,' which is still testing its Chinese search site and doesn't yet have a significant share of market revenue.
Microsoft doesn't sell ads on the Chinese version of its Bing search site, instead displaying ads sold by Baidu in exchange for a share of the revenue the ads generate. Bing search results on Etao for keywords such as 'sneakers' and 'computer desk' in Chinese didn't display those ads as of Tuesday.
Loretta Chao
Alibaba Group, of which Yahoo Inc. owns a roughly 40% stake, launched a beta version of a website called Etao on Saturday, aimed at driving traffic to Alibaba's retail website, Taobao.com.
Search results on Etao are displayed in several groups. Taobao listings, including images and product prices, appear first. Those are followed by links to related online forums. Next come informational websites and Web search results provided by Microsoft's Bing search engine.
Alibaba and Microsoft confirmed that Etao is in public, or beta, testing, but declined further comment. A Yahoo spokeswoman declined to comment on the new search site. She added the company doesn't have operational control over the Yahoo China business.
The move, which comes amid heightened tensions between Alibaba and Yahoo, could further reduce Yahoo's role in Alibaba's operations. It also comes as Yahoo has stopped developing its own search technology and adopted Microsoft's Bing.
Baidu's dominance of China's search market has grown in the wake of Google Inc.'s decision to stop cooperating with Beijing's censorship regulations and to move Google's Chinese website to Hong Kong.
Google's search sites are still accessible from within China, but like other overseas sites, its services are sometimes interrupted by China's firewall technology. Baidu and Google declined to comment on Etao.
Besides Alibaba Group, other Chinese companies, such as Tencent Holdings Ltd., have moved to enter the Web-search market, as well. But their presences are minimal and it is likely to be some time before even strongly supported rivals like Etao can catch up with Baidu.
Revenue in China's online search market was valued at 4.62 billion yuan ($692 million) in the first half, up 45% from a year earlier, according to Beijing research firm Analysys International.
Taobao is the biggest e-commerce website in China, handling 75% of e-commerce transactions as of the second quarter, according to Analysys International. Taobao expects to double the value of transactions done through its website to 400 billion yuan this year.
The operation of Etao further marginalizes Yahoo's Chinese website, which is operated by Alibaba Group and has seen its market share drop to less than 1%, from 21% in 2005, under Alibaba's supervision.
Alibaba Group has agreed to purchase a stake in Sohu.com Inc.'s Sogou search business. Sohu Chief Technology Officer Wang Xiaochuan said Sohu is talking with Alibaba about providing search technology for Etao.
According to Analysys International, Baidu had 70% and Google had 24.2% of search-market revenue in China as of the second quarter.
David Wolf, chief executive of Wolf Group Asia, a Beijing-based marketing-strategy firm, said it will take time for Etao to gain traction. 'I don't think they're in a position to displace Baidu anytime soon,' he said.
Still, Mr. Wolf said the deal is 'a coup for Microsoft,' which is still testing its Chinese search site and doesn't yet have a significant share of market revenue.
Microsoft doesn't sell ads on the Chinese version of its Bing search site, instead displaying ads sold by Baidu in exchange for a share of the revenue the ads generate. Bing search results on Etao for keywords such as 'sneakers' and 'computer desk' in Chinese didn't display those ads as of Tuesday.
Loretta Chao
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