中国企业正趁着欧洲经济不景气的时机，进军意大利超级游艇行业，收购处于破产境地的知名游艇品牌。
最新一起收购发生在周一的一场拍卖会上：青岛立行车船实业发展有限公司(Nautic Star Marine)旗下的意大利公司ProMarine Service以1310万欧元的价格，收购了Cantieri Navali di Lavagna(CNL)。拍卖是由米兰一家法庭指定的破产管理人举办的。
为《Nautica》和《超级游艇》(SuperYacht)等杂志撰稿的安吉洛•科隆波(Angelo Colombo)表示，中国公司正掀起一场“收购大潮”，目标是在2008-09年经济衰退中受创的意大利悠久品牌。
CNL以其出品的轻铝材质滑行艇著称，但公司于今年年初宣告破产。
在超级游艇制造领域，意大利居于世界领先地位，但去年该国游艇行业的总产量大幅下滑了30%以上，收入降至42.5亿欧元。今年游艇行业似乎正在回暖，但以小型游艇为主。
意大利驻青岛名誉领事黄河(Enrico Zanella)是米兰拍卖会上中方买家的代表之一。他表示，CNL将来的客户是中国人。但他强调，该公司的生产仍将保留在目前由意大利人管理、有逾15名员工的船厂。
黄河同时也是ProMarine Service的合伙人，他表示，对自己的客户来说，“意大利制造”这个标识意义重大。他补充称，今后可能还会有其它意大利造船商被收购。
然而，去年威尼斯著名超级游艇制造商Dalla Pieta的经历却截然不同。新东家、来自中国的盛世游艇制造有限公司(Millennium Marine)将该公司拯救出破产境地后，就将模子和技术转移到了中国。意大利的造船工匠可以赴中国工作，同时薪水下调，但遭到了他们的拒绝。
科隆波表示，中国企业家希望收购西方老品牌，利用他们的技术，为中国市场的长期发展所用。中国北方港口天津今年10月宣布，计划建造一个豪华的超级游艇码头。
译者/杨远
http://www.ftchinese.com/story/001035851
Chinese companies are taking advantage of hard times in Europe by moving into Italy’s superyacht sector, buying well known brands that have fallen into bankruptcy.
The latest acquisition, brought at auction on Monday through administrators appointed by a Milan court, is Cantieri Navali di Lavagna (CNL), sold for €13.1m to ProMarine Service, an Italian company owned by China’s Nautic Star Marine.
Chinese companies are on “a heavy buying spree”, targeting historic Italian brands that have fallen victim to the 2008-09 recession, says Angelo Colombo, a writer for Nautica and SuperYacht magazines.
CNL is well known for its light aluminium, fast-planing superyachts but went bankrupt early this year.
Italy, the world leader in building superyachts, saw a collapse of more than 30 per cent in overall yacht production last year, with revenues tumbling to €4.25bn. The industry appears to be picking up this year, but the focus is on smaller craft.
Enrico Zanella - who is Italy’s honorary consul in China’s coastal city of Qingdao, where Nautic Star Marine is based, and was also a representative for the Chinese buyers at the Milan auction — says CNL’s future customers are Chinese. But he stressed that production would be kept at the current boatyard under Italian management and with its present 15-strong workforce.
The “Made in Italy” mark was important for his clients, says Zanella, a partner in ProMarine Service, adding that further acquisitions of Italian builders were possible.
Last year, however, a well known Venetian superyacht maker, Dalla Pieta’, had a very different experience. Saving it from bankruptcy, the new Chinese owners, Millennium Marine, transferred moulds and technology to China. Italian builders were offered lower-paid jobs in China but turned them down.
Colombo says Chinese entrepreneurs want to acquire established western brands, using their technology for the long-term development of the Chinese market. China’s northern port of Tianjin announced plans in October to develop a luxury superyacht marina.
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