2010年11月30日

2011年给有钱人的忠告:低调 Advice For the Rich in 2011: Hide

今,除了国会里的支持者,富人没什么朋友。在愤怒的公众眼中,他们是罪犯,是接受救助却仍拿着丰厚奖金的家伙,是囤积财富的逃税者,他们操纵体制以利自己。

那么,富人该如何做才能重获公众的尊敬呢?

《经济学人》(the Economist)财经编辑盖斯特(Robert Guest)对全球精英们在2011年该做什么提了些建议:

他写道,“他们可以从承认自己多么不受欢迎开始;2011年,大众会对世界的糟糕状态怒火中烧,指责的对象不仅仅是大银行家,而是全球整个精英阶层。”

富人一旦知道自己遭到了斥责,就可以听从他的下一条建议了:低调。

“2011年,富人会保持低调,至少在西方世界是这样。他们将会减少大肆耀富的花费,无论是镶嵌钻石的皇冠还是大到无处停泊的豪华游艇,都不会再拿出来炫耀。他们花钱的方式会更低调:让子女接受更好的教育,随叫随到的医疗保健,去免遭妒忌的遥远之地度假。他们还会为自己和家人的人身安全花更多钱。即将实施的下一轮增税措施会让他们想出更周密的逃税计划。”

当然了,在中国和印度这样的新兴市场,富人会变得更高调、更自信。

而在美国和欧洲,富人需要认真地改头换面。盖斯特说,慈善是开始改变的最佳途径。

你认为富人在2011年还能做些什么来平息公众日益加剧的愤怒情绪?

Robert Frank

(“奢华人生”专注于富人的生活和文化,由Robert Frank主笔。)



(本文版权归道琼斯公司所有,未经许可不得翻译或转载。)
 

http://www.cn.wsj.com/gb/20101201/wrt080500.asp?source=UpFeature

 

Setting aside their supporters in Congress, the rich don't have many friends these days. They're seen by an angry public as criminals, bailed-out bonus babies or wealth-hoarding tax-avoiders who have rigged the system in their favor.

So what can the rich do to win back the public's respect?

Robert Guest, business editor of the Economist, has some suggestions on what the global elite should do in 2011.

'They could start by recognizing how unpopular they are,' he writes. 'In 2011 the masses will be furious at the mess the world is in, and will blame not only big bankers but the global elite in general.'

Once they understand that they're reviled, the rich can follow his next bit of advice: hide.

'The very wealthy will keep a low profile in 2011, at least in the West. They will spend less on loud displays of wealth, from diamond-studded tiaras to yachts too big to moor. They will spend their money in quieter ways: even better education for their children, medical care on call and holidays far from envious eyes. They will also spend more on physical security for themselves and their families. And the coming wave of tax increases will drive them to devise ever more elaborate tax-avoidance schemes.'

Of course, in emerging markets like China and India, the wealthy will become louder and more confident.

But here in the U.S. and Europe, the wealthy need a serious image makeover. Mr. Guest says philanthropy would be the best place to start.

What else do you think the wealthy will do in 2011 to respond to growing public anger?

Robert Frank

 

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