在
东京坐地铁,你几乎肯定能看到以下两类人:一类是睡觉的人──不是随便打个盹儿,而是呼呼大睡,进入了深浅睡眠的循环,口水都流到了下巴上;另一类则要么在瞪着眼睛发呆,要么就是在奋力敲击大屏幕翻盖手机的键盘。AFP/Getty Images
日本人最喜欢用手机看天气
仔细看看调查结果,我们会发现一些有趣的习惯差异。只有40%的日本人会给别人发短信,与此同时,三分之二的美国人和82%的欧洲人都在使用短信功能。这是为什么呢?
日本人就是喜欢发邮件,多年之前,日本的各种移动互联网服务──比如NTT DoCoMo公司的i-mode服务──就已经为手机发邮件提供了可能。随着智能手机的大行其道,在美国和欧洲,用手机发邮件的做法已经比以前普遍了一些,使用量却仍然赶不上日本。comScore的调查报告宣称,54%的日本人都会用手机发邮件,美国人和欧洲人的比例则分别只有28%和19%。
有些时候,人们会讽刺日本人用的手机属于“加拉帕戈斯”型号,因为其中蕴含的一些技术革新是为日本消费者度身打造,在其他地方用得很少。日本手机的独特功能之一使得日本在手机电视的竞赛当中领先一步。许多日本人都通过1seg来看电视,那是一种传送图像、声音和数据的地面数字播放服务。根据comScore的调查报告,22%的日本人会用手机看电视,美国人和欧洲人则只有5%。
来自comScore调查报告的有趣结论还包括:日本人最喜欢用手机看天气,欧洲人最喜欢用手机听音乐,美国人则最喜欢用手机进行社交。
Daisuke Wakabayashi
(本文版权归道琼斯公司所有,未经许可不得翻译或转载。)
Ride a Tokyo subway and you are almost guaranteed to see two groups of people: Those who are sleeping -- not just casual nappers, but folks who are full-on, deep-REM-cycle, drool-down-the-chin asleep.
The other group comprises people staring blankly or furiously punching the keys of clamshell phones with giant screens.
So it shouldn't come as much surprise that a survey by research group comScore's MobiLens service finds that the Japanese are the 'most connected' mobile-phone users in the world. Three of every four Japanese use their phones to either browse the Web, access applications or download content to their handsets. This compares to 44% in the United States and 39% in Europe.
Dig into the survey and some interesting trends emerge. Only 40% of Japanese send text messages, while two-thirds of Americans and 82% of Europeans engage in short message service, or SMS. Why is this?
The Japanese just prefer to send emails, a function that mobile Internet services like NTT DoCoMo Inc.'s i-mode servicehas enabled that for years. While the proliferation of smartphones has made sending emails on the go more common in the U.S. and Europe, the usage figures still trail that of Japan. The report says 54% of Japanese send emails from their phones, compared with 28% of Americans and 19% of Europeans.
One of the unique features offered in Japanese cellphones -- sometimes lampooned as 'Galapagos' models because the technological innovations are specifically tailored to suit Japanese consumers' needs and haven't been adapted for wider use outside of Japan -- is putting Japan ahead of the game in terms of watching video on their phones. Many Japanese watch television on 1seg, a mobile terrestrial digital-audio and video-data broadcasting service. The report said 22% of Japanese watch TV or video on their phones, as opposed to 5% of Americans and Europeans.
Other interesting trends from the comScore report: The Japanese are the most likely to check the weather on their phones, the Europeans are the most likely to listen to music on their handsets, and Americans are the most likely to tap into social networks on the go.
Daisuke Wakabayashi
The other group comprises people staring blankly or furiously punching the keys of clamshell phones with giant screens.
So it shouldn't come as much surprise that a survey by research group comScore's MobiLens service finds that the Japanese are the 'most connected' mobile-phone users in the world. Three of every four Japanese use their phones to either browse the Web, access applications or download content to their handsets. This compares to 44% in the United States and 39% in Europe.
Dig into the survey and some interesting trends emerge. Only 40% of Japanese send text messages, while two-thirds of Americans and 82% of Europeans engage in short message service, or SMS. Why is this?
The Japanese just prefer to send emails, a function that mobile Internet services like NTT DoCoMo Inc.'s i-mode servicehas enabled that for years. While the proliferation of smartphones has made sending emails on the go more common in the U.S. and Europe, the usage figures still trail that of Japan. The report says 54% of Japanese send emails from their phones, compared with 28% of Americans and 19% of Europeans.
One of the unique features offered in Japanese cellphones -- sometimes lampooned as 'Galapagos' models because the technological innovations are specifically tailored to suit Japanese consumers' needs and haven't been adapted for wider use outside of Japan -- is putting Japan ahead of the game in terms of watching video on their phones. Many Japanese watch television on 1seg, a mobile terrestrial digital-audio and video-data broadcasting service. The report said 22% of Japanese watch TV or video on their phones, as opposed to 5% of Americans and Europeans.
Other interesting trends from the comScore report: The Japanese are the most likely to check the weather on their phones, the Europeans are the most likely to listen to music on their handsets, and Americans are the most likely to tap into social networks on the go.
Daisuke Wakabayashi
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