乔
布斯(Steve Jobs)已经辞去苹果(Apple)公司CEO一职。他创办了苹果，并把它变成世界最大的科技公司。他做CEO的这些年中最值得人们记住的是，他引领了人与科技互动方式的根本变革，同时他也一直以精于推销、妙语迭出、善于把复杂概念以通俗易懂方式表达出来而闻名。以下是乔布斯语录的精选。关于科技
它执行的是这些非常简单的指令──"拿个数字过来，和眼前的这个数字相加，然后看看结果是不是比原来的数字更大"，但执行速度达到了比如每秒一百万次。按每秒100万次的速度，其结果就显得神奇了。[《花花公子》(Playboy)，1985年2月1日]
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问题在于我现在年纪大些了，我已经40岁了，而这个东西(科技)改变不了世界，真的改变不了。对不起，真是这样。有了孩子，你对这些东西的看法真的就改变了。我们出生，然后短暂地活过一生，然后死去。很久以来一直都是这样。
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科技并没有带来多大改变──如果真有改变的话。这些技术可以让生活更加方便，可以让我们跟本来可能接触不到的人接触。你的孩子可能有天生缺陷，而你还能够与其他父母和支持团体接触，获得医疗信息和最新实验药品。这些东西可以从根本上影响生活。我没有贬低这些的意思。
但如果总是以这种激进的新角度来看待事物，认为科技将改变一切，却是有害而无益的。事物不见得非得改变世界才变得重要。[《连线》杂志(Wired)，1996年2月]
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我认为科技让世界变得紧密很多，而且会继续让世界变得更紧密。每个事物都有不好的一面，一切都有意想不到的后果。我见过的最具破坏性的科技叫做电视，但你如果看到电视的最好的一面的话，它也很了不起。[《滚石》杂志(Rolling Stone)，2003年12月3日]
Jennifer Valentino-DeVries
（本文版权归道琼斯公司所有，未经许可不得翻译或转载。）
Steve Jobs has stepped down as CEO of Apple, the company he founded and turned into the largest technology company in the world. Although his tenure as CEO will be remembered for ushering in fundamental changes in the way people interact with technology, he has also been known for his salesmanship, his ability to turn a phrase and a knack for taking complicated ideas and making them easy to understand. Below, a compendium of some of the best Steve Jobs quotes.
On Technology
'It takes these very simple-minded instructions─'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.' [Playboy, Feb. 1, 1985]
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'The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't. 'I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time.
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Technology is not changing it much ─ if at all. 'These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that.
But it's a disservice to constantly put things in this radical new light ─ that it's going to change everything. Things don't have to change the world to be important.' [Wired, February 1996]
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'I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television ─ but then, again, television, at its best, is magnificent.' [Rolling Stone, Dec. 3, 2003]
Jennifer Valentino-DeVries
On Technology
'It takes these very simple-minded instructions─'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.' [Playboy, Feb. 1, 1985]
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'The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't. 'I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time.
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Technology is not changing it much ─ if at all. 'These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that.
But it's a disservice to constantly put things in this radical new light ─ that it's going to change everything. Things don't have to change the world to be important.' [Wired, February 1996]
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'I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television ─ but then, again, television, at its best, is magnificent.' [Rolling Stone, Dec. 3, 2003]
Jennifer Valentino-DeVries
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