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美职业篮球联赛（NBA）全明星周末已落下帷幕，上周六晚的扣篮大赛中，坐镇主场的洛杉矶快船队（Los Angeles Clippers）的格里芬（Blake Griffinof）飞跃一辆汽车扣篮获得冠军。而亚军麦基（JaVale McGee）对球鞋的选择无异于一份中美关系声明。
Jeff Gross/Getty Images
2011年2月19日，在洛杉矶史泰博体育中心举行的全明星扣篮大赛中，华盛顿奇才队的麦基（JaVale McGee）起跳扣篮。他脚上穿的是以中美国旗为设计主题的匹克球鞋。
去年12月，麦基签约成为中国福建的匹克体育用品有限公司美国分公司的代言人，匹克签约了多位NBA球星以提高其篮球装备的知名度，这些球星包括基德（Jason Kidd）、乐福 （Kevin Love）和阿泰斯特（Ron Artest）。近几周，好几位球星都出现在了中国的春节广告中，看起来很别扭，他们身穿喜庆的红色和金色，衷心祝愿观众新年好（虽然这个新年跟他们的新年时间不一样）。
匹克为麦基参加扣篮大赛设计了五双不同的球鞋，其中两双的灵感来自美国和中国国旗，麦基最后扣篮所穿的具有外交效应的鞋就是这两双的混搭。他效力于美国首都华盛顿球队的事实似乎也是一种恰到好处的独特呼应，可以肯定的是，他获得第二的名次与中国最近取代日本成为第二大经济体纯属巧合。
对匹克这样一个与耐克的"飞人乔丹"（ Air Jordan）产品系列争夺中国国内外眼球的品牌来说，麦基的举动在提高全球曝光率上起到了很好的作用：麦基令人吃惊的技巧会激起有关谁真正有资格赢得比赛的争论。伴随着高中生合唱凯利（R. Kelly）的《I Believe I Can Fly》的悦耳歌声，格里芬飞跃一辆起亚远舰（Kia Optima）汽车投篮从而锁定胜局，而麦基如同杂耍一般的扣篮也为一项长期被认为逐渐丧失原创性的比赛注入了些许活力。他将三球连续扣进一个篮筐，其中一个球是他的母亲、曾效力于美国国家女子篮球联盟（WNBA）的帕米拉•麦基（Pamela McGee）传给他的。最吸引眼球的是，他利用超长臂展的优势，完成了双球分扣两个篮筐。
格里芬是这晚的胜者，而麦基则为自己、也为匹克制造了话题。
Miguel Gonzalez Jr.
（本文版权归道琼斯公司所有，未经许可不得翻译或转载。）
The NBA's all-star weekend is over, and Saturday night's slam dunk contest was won by hometown favorite Blake Griffinof the Los Angeles Clippers, who jumped over a car to win the title. But the second-place finisher, JaVale McGee, made a statement on Sino-U.S. relations with his choice of shoes.
Mr. McGee, a center with the Washington Wizards, delivered his final dunk attemptâ 'a reverse jam from under the backboardâ 'wearing seemingly mismatched sneakers: one in red, white and blue and another in red and yellow. It was no accident, though, only the culmination of a footwear fashion show the 23-year-old had planned for the annual event.
Mr. McGee signed in December as an endorser with the U.S. unit of Peak Sport Products, a Fujian-based producer of athletic gear that has been raising its basketball game by signing a number of NBA stars, including Jason Kidd, Kevin Love and Ron Artest. A number of them appeared in an awkward Lunar New Year adin China in recent weeks, decked out in auspicious red and gold, wishing viewers a hearty and out-of-sync new year's greeting.
Peak designed five different pairsof shoes for Mr. McGee's dunk contest appearance, including pairs inspired by the U.S. and Chinese flags, which the player mixed to diplomatic effect in the finale. The fact that he plays in the nation's capital would seem to lend the move an oddly appropriate resonance, and we're sure his finishing No. 2, the position China's economy was recently confirmed to have taken from Japan, is purely coincidental.
For Peak, a brand competing with the likes of Nike's Air Jordanfor attention in China and abroad, his moves worked out well in terms of global exposure: Mr. McGee's dramatic flair will fuel debate about who really deserved to win the contest. Mr. Griffin sealed the title by vaulting over a Kia Optima to the dulcet tones of a high school choir singing R. Kelly's 'I Believe I Can Fly,' but Mr. McGee's acrobatics also injected some life into an event long thought to be running out of originality. He dunked three balls in one basketâ 'one of which was presented to him by his mother, Pamela McGee, who played in the WNBAâ 'and, most notably, used his considerable wingspan to dunk on two rimsplaced side by side.
Mr. Griffin won the night, but Mr. McGee managed to generate some buzz for himselfâ 'and Peak.
Miguel Gonzalez Jr.
Mr. McGee, a center with the Washington Wizards, delivered his final dunk attemptâ 'a reverse jam from under the backboardâ 'wearing seemingly mismatched sneakers: one in red, white and blue and another in red and yellow. It was no accident, though, only the culmination of a footwear fashion show the 23-year-old had planned for the annual event.
Mr. McGee signed in December as an endorser with the U.S. unit of Peak Sport Products, a Fujian-based producer of athletic gear that has been raising its basketball game by signing a number of NBA stars, including Jason Kidd, Kevin Love and Ron Artest. A number of them appeared in an awkward Lunar New Year adin China in recent weeks, decked out in auspicious red and gold, wishing viewers a hearty and out-of-sync new year's greeting.
Peak designed five different pairsof shoes for Mr. McGee's dunk contest appearance, including pairs inspired by the U.S. and Chinese flags, which the player mixed to diplomatic effect in the finale. The fact that he plays in the nation's capital would seem to lend the move an oddly appropriate resonance, and we're sure his finishing No. 2, the position China's economy was recently confirmed to have taken from Japan, is purely coincidental.
For Peak, a brand competing with the likes of Nike's Air Jordanfor attention in China and abroad, his moves worked out well in terms of global exposure: Mr. McGee's dramatic flair will fuel debate about who really deserved to win the contest. Mr. Griffin sealed the title by vaulting over a Kia Optima to the dulcet tones of a high school choir singing R. Kelly's 'I Believe I Can Fly,' but Mr. McGee's acrobatics also injected some life into an event long thought to be running out of originality. He dunked three balls in one basketâ 'one of which was presented to him by his mother, Pamela McGee, who played in the WNBAâ 'and, most notably, used his considerable wingspan to dunk on two rimsplaced side by side.
Mr. Griffin won the night, but Mr. McGee managed to generate some buzz for himselfâ 'and Peak.
Miguel Gonzalez Jr.
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